Fast radio bursts (FRBs), bright millisecond duration radio transients, are quickly becoming a subject of intense interest in time-domain astronomy. FRBs have the exciting potential to be used as cosmological probes of both matter and fundamental parameters, but such studies require large populations. Advances in FRB detection using current and next-generation radio telescopes will enable the growth of the population in the next few years from 30 to hundreds. Real-time discovery and follow-up, and new studies of the FRB population will provide us with some of the greatest insights in the coming years. I will discuss many observational aspects of the FRB population, including polarisation, searches for multi-wavelength emission, localisation, and repeating FRBs. I will also discuss how our response to these events can inform next generation surveys and pave the way for the enormous number of FRB discoveries expected in the SKA era.